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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Comment by Benoityazon Dec 08, 2021 12:01am
145 Views
Post# 34209126

RE:RE:RE:Multiple Responses

RE:RE:RE:Multiple ResponsesAnd the biggest reason of all is that after one year of operations, their trade desk alternative illumin is not really doing that great (they are good at upgrading existing customers to it, which isn't hard to do) but they have failed getting the actual big guys.
Torontojay wrote:

I can think of a number of reasons why the big sell off for the year. 

1) The company was overpriced back in Feb. Now the opposite has occurred where investors have become over bearish. 

2) Google 3rd party cookies going away which has now been pushed back to late 2023. 

3) Insider selling that occurred in late 2020 and at the beginning of the year. The shorts love this kind of scenario. 

4) Let's face it, small caps are out of favour this year. Interest rates are still at historical low levels which is indicative of weakness in our economies. Small cap stocks typically lag during an economic recovery. 

5) Acuityads is unfairly being put into the same categories as other high flyer stocks of last year such as Facedrive. The difference being that Acuityads is a "profitable" company in a growing pie industry. They are currently priced as a value stock with little to no future growth priced in. 

6) revenue numbers were particularly soft in Q3 of this year which can at least be partially explained by supply chain issues. On a constant currency, revenues increased just over 11%  from last year. I believe the sell off was largely exaggerated. Of greater importance, ebitda outpaced revenue growth in the quarter. 

 



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