illumin Holdings Inc T.ILLM

Alternate Symbol(s): ILLMF

Communication Services

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.

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Comment by Benoityazon Dec 08, 2021 8:54am

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RE:RE:RE:RE:RE:Multiple Responses

. Illumin is just the new flavor of their UI. You can't even request the old platform if you are a new user. It's just a name change (from acuity to illumin). Key thing that illumin wasn't supposed to do is bring big boys. It is not.

Torontojay wrote:

Benoityaz wrote: And the biggest reason of all is that after one year of operations, their trade desk alternative illumin is not really doing that great (they are good at upgrading existing customers to it, which isn't hard to do) but they have failed getting the actual big guys.

This is a false statement. Stick to the facts.

67 % of Illumin's revenue can be attributed to new clients.
They are in discussion with 8 auto companies. Many of their clients in the past have come from the auto sector.

Let's go back to what you said.

In Q4 2020 Illumin achieved $1.5 m. Q1,2021 they did $3.2 m. Q2 they achieved $5.2 million and Q3 with $7.4m. Are you really going to tell me that Illumin's a failure?

Also, in the last twelve months the company achieved revenues of ~ $120 m and that's with a currency headwind compared to ~ $ 105 m. Where did that $15 m growth come from? Could it be it's from Illumin?