It really is that simple..When SNDL announced their share buyback program and the stock shot up to $0.95, I was on Stocktwits telling everyone to sell ASAP, it was a clear pump & dump by the management. They tried to take advantage of the Republican bill introduction, also the positive ERs, and tried to attract Redditors for a repeat of February 2021. If you had more than 5 brain cells you would have known SNDL had no intentions of actually buying their shares, their ownership % is just 0.4%!
Same thing is happening here, except it has nothing to do with the management. In this case the shorters are pumping it up, to maximize the downfall after ER.