RE:Interview with Martel from LaPresse
I am not sure you can assume pricing power will be in BBDs hands. A lot of competitive jets are hitting the market from Gulfstream, Falcon, Cessna and Embrear. BBD does have a brand, his focus on service is a good choice I think. Margins are good and this will allow them to do things like sell a HUGE service plan with each jet (priced per hour for example) Of course for the larger operators like Vista and Netjets, they will do some of their own service. The biggest minus for BBD now is it does not have a significant military business to rely on. All the others do.