Business- to- Business is big and profitable. ...CannMart’s B2B revenue stream represented approximately 90% of Lifeist’s cannabis revenue for the nine months ended August 31, 2021 and for the twelve months ended November 30, 2020, and has delivered substantially all of the revenue growth and gross margin contribution during each of these periods...
1. Larger transactions
2. Longer sales cycles.
3, Business -to -business customers have much higher "lifetime value"