TORONTO, Jan. 24, 2022 (GLOBE NEWSWIRE) -- ZoomerMedia Limited (“ZoomerMedia”) (TSXV: ZUM) announces that it has acquired all of the shares of Freshdaily Inc. (“Freshdaily”), owner and publisher of blogTO, the leading digital source for local Toronto news, culture, restaurant reviews, event listings, and all the best the city has to offer. The acquisition provides ZoomerMedia a local audience that is unrivaled in terms of online and social media reach and engagement.
“Thus far we have been edging our analog radio, TV, and magazine products and audiences into the digital domain,” says ZoomerMedia Founder and CEO Moses Znaimer. “In aggregate our digital properties today deliver over 50 million page views a year. This acquisition will add 350 million+ such views (and growing rapidly) and is also intended to kickstart a suite of new, mobile-friendly, digital offerings that we will soon announce.”
“I'm a known believer in the local. Zoomer Radio and Classical FM already bring local news and life to the older demo. blogTO does that for the younger cohorts. Together they make a complete offering, for the public as well as the advertiser.”
Founded in 2004, blogTO has established itself as a leading local publisher in Canada across digital and social media platforms. Its web and social media following across Instagram, TikTok, Facebook, Twitter and other key social media platforms is unmatched in Canadian media, as is its reach and brand awareness among the key Gen Z and Millennial demographic in Toronto.
“This sale represents an exciting new chapter for blogTO,” says Tim Shore, Founder of blogTO. “Combining our digital experience and capabilities with the resources of ZoomerMedia will allow us to quickly expand in ways that would not have been possible otherwise. I particularly look forward to working with Moses and am confident his unparalleled industry experience and creative vision will help us grow and evolve in innovative and unexpected ways.”
Key transaction benefits for ZoomerMedia
- Brings in-house one of Toronto’s fastest-growing digital publishers with leading audience market share and a demonstrated history of audience and revenue growth;
- Adds nearly 3 million social media followers and 350 million+ page views of inventory a year;
- Introduces a new and younger demographic to the ZoomerMedia fold, enabling a full spectrum offering to clients and partners;
- Accelerates product development of daily digital video content;
- Revenue and cost synergies expected from audience integration, cross-selling and multi-platform offerings across online, radio, TV, print and shows and conferences.