RE:ILLUMIN: Feature vs Product
Blitzkrieg wrote: I think acuity is great value here...but I am concerned about ILLUMIN and it's ability to scale...Laura Martin made a great point about ILLUMIN growth and how self-serve as a whole was actually only a $600k increase...a part of me is skeptical whether ILLUMIN is just a 'drag and drop' feature vs actually being a platform...perhaps someone with technical expertise can weigh in...
Self serve revenue in Q3/21 was $8,164,158 compared to Q3/20 of $7,297,762 or an increase of 11.8% compared to last year. Total revenue grew about 5.4% YoY which implies that self serve revenue performed better than overall revenue. Another point worth mentioning is that the past quarter we faced a currency headwind and so real total revenue growth was about 11.3% YoY. On the self serve side this number would be higher than the 11.8% increase that was reported as well.
Finally I'd like to note that Acuityads is currently providing "white glove" service on their Illumin platform to many customers and so parts of Illumin revenue is still under managed services revenue. Eventually these revenue streams will flow under the self serve category on the income statement. I expect self serve revenue growth to outpace overall revenue growth in the coming quarters as this transition to self serve continues to progress.