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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Post by Torontojayon Jan 26, 2022 6:16am
373 Views
Post# 34361108

Historical volatility

Historical volatility

A little bit of history. Acuityads shareholders have been accustomed to crazy volatile share price behaviours. If one goes back to Mar 17,2017 Acuityads price reached a high of $ 5.40 and the "bear" run began soon after. 14 months later on May 10,2018 the share price reached a low of $0.59 or a drawdown of 89.07%

Fast forward some years later. 

On Feb 11th 2021, Acuityads reached an all time high of $33.08. Almost 12 months later we are sitting at a share price of $ 3.35. The share price has dropped 89.87%from its high. Pretty much the same drawdown as the one that occurred in 2017/18. Now I ask the question. Are we near the bottom? 

The year end financials could be the turning point. My guess would be that much of the negative sentiment regarding Acuityads is already priced into the stock. Historically speaking they have always produced phenomenal results in Q4 and so it could repeat again. 

I do believe there will still be challenges ahead. Supply chain issues and the pandemic hit North Americans hard  and we might feel this impact in Q4 as well as Q1. I'm still hopeful that the second half of the year we could see some meaningful results. 

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