RE:RE:Most Recent Youtube Video What's even more bothersome about this whole thing is that Infusion's success in the US has been purely based off of the partners who have experience with product formulation for consumer markets. They have marketing resources to push a product to market properly and achieve growth. Infusion is purely an ingredients supplier which is why things get done.
For some strange reason, Arup thinks he can formulate his own products for consumers with no specialized team, no marketing budget, and not the slightest experience in actually bringing a product to market. None of this strategy makes any sense when you look at the structure of Sproutly operating right now. This is either major hubris on his part or flat out ignorance when it comes to running an operation like this. Or is he straight up lying to investors about what his true intentions are?
The fact that fast onset/offset THC beverages are just being brushed off in that latest video is beyond infuriating. Why is it all the sudden stupid for Sproutly to do a fast onset/offset THC beverage but its perfectly fine strategy for Kalo? How does anyone expect him to lead a company to create, in his words "true 3.0 products that target all need states of the modern lifestyle" when he couldn't even bring to market one single product that targeted a specific use case for a narrowly defined consumer?
He is also using the failures of other companies in the cannabis beverage space to justify why he hasn't put out a product for Sproutly. Didn't everyone know those other beverage products would fail due to taste and emulsifiers? Wasn't the whole value proposition of Sproutly that the Infusion technology would overcome those hurdles? So why is it any surprise those other beverage brands are failing in the market and require you to change course on a fast acting THC beverage? Good enough for Kalo, not for Sproutly apparently.