RE:RE:RE:RE:RE:RE:RE:RE:Historical volatility Unike you, I can admit my mistakes. Yes, I forgot about blackout as the quarter ended in December. How does that invalidate anything I've said about the industry or company? Block and deflect tactics. If ANYONE is completely impervious to any thoughts outside of your own it's you.
Self serve is an accounting category, it's mostly smoke and mirrors. I'm pretty sure there are no clients (maybe one?) that require no hand holding on the legacy platform. How many clients have they had that tried self serve and backed out only to go back to the managed service? You don't know? well...I do.
I get that you're a permabear no matter what but have some humility. Calling people douche bags is unbecoming. I have been only civil in my critiques of the company and have never resorted to personal attacks.
Torontojay wrote: truthis0utther3 wrote: Do you work in the ad space, sir/madam?
Illumin requires white glove service. In order for brands to take it on in house it needs to be true self serve which AT has never really had (yes, they sold some self serve but it never really was, system too complicated). No tier 1 is going to kick out TTD or another competitor for a still half baked product, IMHO.
Don't get me wrong, I wish them luck and have no ill feelings toward them. My own opersonal opinion is that they are poorly run but that's neither here nor there. People should just be aware of what they are investing in.
I think I will stop posting now as my only intention was to inform.
Good luck to you all.
Capharnaum wrote: truthis0utther3 wrote: I'm not sure if anyone here atually knows anything substantial about the ad tech space.
First, the biggest fish is TTD and they have it all. Why people here think that AT has something that TTD doesn't is beyond me. AT has illumin and TTD has Solimar plus enterprise integration andmich more that AT does not have.
Second, the big fish, TTD, mostly sells through a very small number of ad agencies who have exactly ZERO incentive to switch elsewhere. This is most of the Tier 1 market.
Third, there are some Tier 1s that will have their own internal desk but it is also really hard to get them to switch because unless AT/illumin can show substantially better results the cost of switching is high. New relationship, new system/training, internal friction, and risk of the unknown make it an uphill battle if the incumbent is decent. Displacement is really hard.
Fourth, that leaves the Tier 2 and below market which is wide open. Here there is lots of competition from public and private ad tech firms which are plentiful. Cost of customer acquisition is higher here because you are fighting for a much smaller revenue base.
So what was AT selling investors / hoping for? That they can somehow convince an agency to switch from TTD (good luck) and/or that the industry will shift from an agency model to in-house and they can pick some up along the way.
That is a very tough and long road and you can bet competition will be very tough. Hence, AT iis left fighting for the smaller potatoes in the mid-tier and below market.
I don't really understand why you are saying all this. From my understanding of the products and the demonstrations of it, AT adds value by making "traditional" tools smarter.
Also, I looked at Solimar, and what they offer doesn't seem to be the same as Illumin (or AT).
The information that can be provided from AT's tools seem to be better, more in depth and generate better returns than other comparable software.
I don't believe you know anything about the company. You've made countless errors and you clearly have a vendetta which explains your motives. Perhaps you lost a lot of money and you've just become bitter or you are a short seller hoping to spread fear. The fact that you had to ask the question "why aren't the insiders buying in January?" is proof that you don't know much.
The legacy self serve business has performed well for a long time now. Illumin is doing even better which has grown to 42% sequentially (not annually) and this is expected to grow much more annually.
Self serve legacy was a $1.8m business in 2014 and has grown to over $31 m in 2019. I think it's fair to say that the old legacy self serve did quite well during that time period. Illumin has quickly replaced the legacy self serve and I expect them to grow faster than the industry going forward.