THC - Biomass ChangingTHC,
I don't think this was a move to increase margins, TAAT is right in line with BT margins per the TAAT presentation. Also, how much would you really gain? The process certainly has to be different, I would think higher costs and more prcoessing to get poorer quality biomass and add in lots of flavorings.
I also don't understand the hyping of lesser quality biomass, why is that a good thing? From an approach of costs, ok. But from a consumer standpoint, doesn't it make you wonder what TAAT is putting out as a "NEW AND IMPROVED CRAPPIER BIOMASS"? Ok, from a financial it might make a difference, but I would really wonder why I would want to smoke it.
Thus, just admit that the V1.0 wasn't as good as thought. You had to move to better flavoring and process to create 2.0. And since 2.0 CAN use crappy biomass, you will probably just maintain margins, not increase margins for the new flavoring and process.
Just my 2 cents...