Setti the Magician!Setti just pulled a rabbit out of his magician's hat! This is exactly what is needed at this time to familiarize smokers with the product. Along with the other efforts such as billboard advertisingn I believe this will be a tremendous driver of $sales$ and conversion of cigarette and other type of smokers to TAAT. Management also realizes that "The majority of current smokers in the United States do not yet know that a nicotine-free and tobacco-free alternative such as TAAT™ even exists" which this move by them addresses.