$PBF.C Brings On Robbie Rech As CFO Plant-based foods company Planet Based Foods (CSE: PBF) has added another deeply experienced plant-based exec to its roster. The company announced yesterday that Robbie Rech, former CEO of HOPE Foods will join $PBF.C as CFO.
During his nearly decade-long tenure at HOPE, Rech led the brand from humble beginnings at the Boulder Farmers Market to become one of the premier plant-based dips and spreads lines in the country.
This looks to be a great acquisition for $PBF, building on the company’s previous onboarding of former FIJI VP of sales to lead the company’s business development and operations.
The plant-based foods industry is continuing to grow globally and is expected to reach a value of $12 billion by 2025. $PBF is taking an aggressive approach to developing hemp-based IP with multiple projects in the pipeline including ice cream, jerky, chips, mayo, and more.
The company is expecting Sysco onboarding this year, and its distribution partner US Foods recently secured 20 retail distribution partners including Whole Foods, Albertson and Kroger. We can expect a push to Kroger, Ralphs, and Vons stores for the company this year in particular.
$PBF has also set some aggressive milestones, stating goals to secure international distribution in 2023 and to be producing at a significant enough volume to have under a dollar ingredients cost by 2025.
Distribution announcements are the big catalysts I’m looking for in the near future for $PBF.
$PBF.C is currently trading at $.36 and is valued at a market cap of $18.44.
https://ceo.ca/@newswire/planet-based-foods-announces-robbie-rech-former-ceo