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BlackBerry Ltd T.BB

Alternate Symbol(s):  BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments worldwide. The Company leverages artificial intelligence (AI) and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy and specializes in the areas of endpoint management, endpoint security, encryption, and embedded systems. It operates in three segments: Cybersecurity, IoT, and Licensing and Other. Cybersecurity consists of BlackBerry UEM and Cylance cybersecurity solutions (collectively, BlackBerry Spark), BlackBerry AtHo, and BlackBerry SecuSUITE. The Company’s endpoint management platform includes BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions. The IoT consists of BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY and other Internet of things (IoT) applications. Licensing and Other consists of the Company’s intellectual property arrangements and settlement award.


TSX:BB - Post by User

Post by AlwaysLong683on Feb 19, 2022 2:15pm
246 Views
Post# 34445122

Here Are The Issues with BB In My Opinion

Here Are The Issues with BB In My OpinionEveryone knows the phone history with BB. The key during that era was BB phones were the dominant mobile device with a huge following and enormous market share along with patents on the physical keyboards. They took the then young industry by surprise and by storm. Enter the full-screen touch phone with its collapsing keyboard along with BB's hubris,and before you knew it, BB phones started their prolonged descent into obscurity.

The key difference in today's BB vs. the undisputed giant it used to be is that they are not dominant in any tech field right now and face stiff competition in every tech space they are in, so other companies likely won't be taken by surprise like back when BB came up with a phone that others could not match and had to play catch-up to try and come up with an alternative to pry market share away from the Goliath. Chen and company now have to fight for market share with many more players in the game, and it appears that, to date, they have not succeeded, and may never succeed beyond a modest slice of the pie in any / all tech areas in which they compete.


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