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BlackBerry Ltd T.BB

Alternate Symbol(s):  BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments worldwide. The Company leverages artificial intelligence (AI) and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy and specializes in the areas of endpoint management, endpoint security, encryption, and embedded systems. It operates in three segments: Cybersecurity, IoT, and Licensing and Other. Cybersecurity consists of BlackBerry UEM and Cylance cybersecurity solutions (collectively, BlackBerry Spark), BlackBerry AtHo, and BlackBerry SecuSUITE. The Company’s endpoint management platform includes BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions. The IoT consists of BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY and other Internet of things (IoT) applications. Licensing and Other consists of the Company’s intellectual property arrangements and settlement award.


TSX:BB - Post by User

Comment by theRussianon Feb 22, 2022 7:38am
104 Views
Post# 34449321

RE:Blackberry Gartner Rating

RE:Blackberry Gartner RatingFrom Gartner May 2021 report. Honest review...how is branding still problem after 9 years you may ask....its moron chen that failed to advertise the company and not changing name 5 years ago. Idiot kept rejecting ideas from employees and mgmt. Now it's too late to change name and he's trying to cash out his illegal 4m shares he got from MEME run. Fking moron i tell you. 

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BlackBerry (Cylance)
BlackBerry is a Niche Player in this Magic Quadrant.
BlackBerry recently rebranded all Cylance products including the EPP tool, now BlackBerry Protect; the EDR tool, now BlackBerry Optics; and its MDR offering, now BlackBerry Guard.
Investment areas include new Spark Suites, combining BlackBerry’s unified endpoint management tool with its unified endpoint security tool that also includes the new BlackBerry Persona, which incorporate continuous user authentication to proactively address stolen credentials, insider threats and physical device compromises.
BlackBerry is a good option for Type B and Type C organizations looking for cloud-managed capabilities that have a low performance impact and work well offline. The majority of BlackBerry clients are in North America.

Strengths

  • BlackBerry offers the BlackBerry Cyber Suite of EPP, EDR, mobile threat defense (MTD), and Persona, which operates under a single console. Cyber Suite provides customers with better visibility, easier management and increased threat detection across all endpoint device types.
  • BlackBerry Protect is a small, lightweight, artificial intelligence (AI)-based detection agent that is easy to deploy and manage and is able to work offline, which is popular with customers who have isolated/air-gapped systems.
  • BlackBerry Protect has a strong reputation for machine learning (ML)-based protection. This protection uses agent-side algorithms with machine learning to detect file-based malware. BlackBerry Optics uses ML to provide user and entity behavioral detection capabilities.
  • BlackBerry Optics delivers EDR capabilities to provide endpoint visibility and incident response facilities. Its recent release expanded custom detection logic and added new response capabilities that incorporate the MITRE ATT&CK framework.
 

Cautions

  • BlackBerry continues to suffer from branding problems across its entire product range as most clients do not associate Cylance as being part of BlackBerry. The removal of the Cylance brand requires significant client education as most users know BlackBerry as a historic mobile device manufacturer.
  • BlackBerry’s plans to release an extended detection and response (XDR) solution for BlackBerry endpoint security tools comes after other vendors; thus, BlackBerry does not rank highly for market responsiveness in this research.
  • BlackBerry Optics lags behind competing products in development and release of new features due to the company transitioning Optics to a cloud-hosted EDR architecture, with version 3 expected to be released in 2Q21.
  • Clients frequently report a high level of false positive detections when using BlackBerry Protect, requiring careful folder exclusion management. They also cite the need to add BlackBerry Optics for behavioral-based detection to improve detection results.

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