In the category “how to bring down the SP” DM did not have a good performance today. Having a good PR strategy is not easy.
This one was probably not the best idea. A PR for hiring 2 physicians for a growing market for an app that has not been seen by the market....does not send a good message.
I'm a strong believer in DM but, I have to say this one is probably not helping unless a more important PR follows rapidly on the subject.
SC