Time's up, Mr. ManosLook, old boy, is there a restructuring of this public company happening or not? Did Kirk get fired or not? Are you going to file your monthly CSE report or not? Are you in business or not? Here's a reminder that you're responsible for a public company, old boy. This Marcel Marceau act you've got going on ain't going to FLYY with regulators.
But, sadly, Mr. Manos has been revealed as a man entirely without credibility. To look back at last years so-called strategic growth program is to laugh. My comments are
highlighted below. TORONTO, ON / ACCESSWIRE / February 4, 2021 /Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT) ("MediaCentral" or the "Company"), a publicly held holding company of media assets that trades on the Canadian Securities Exchange, today announced a wave of new digital initiatives as part of the Company's 2021 strategic growth plan.
"We believe that the future of our business is the intersection of content and technology," said ManosPavlakis, the Company's Board Chairman. "Our strategy is to leverage this intersection to allow MediaCentral the flexibility to quickly embrace new digital revenue streams and methods to scale our audience. This plan reduces the risk of being reliant on traditional print and digital advertising and is key to the success of a modern media company."
[[Quote attributed to Mr. Manos sounds to me like something Kirk would tell him to say. All along, the emphasis should have been on selling ads. Kirk made it all about psycho-babble.]]
A critical element of the plan is integrating Lunarstorm Technologies, Inc. ("Lunarstorm") with MediaCentral's operating teams and management to develop new, cutting-edge digital products.
Lunarstorm is a leading provider of technology solutions to Canadian businesses based in Guelph, ON. They have already completed the first stage of unifying MediaCentral's existing publishing platforms. Development of MediaCentral's new digital productsCreatorNews and CreatorStack is well underway to meet a Spring 2021 launch deadline.
[[Lunarstorm is actually a tiny web-design company that does websites for small Guelph-area mom and pop businesses. If you have a plumbing supply business, say, in Galt or Hespeler, by all means go see these guys and they'll design you a nice web page using WordPress at a fair price. But a "leading provider of technology solutions"? Bit of a stretch.]]
CreatorNews and CreatorStack will expand MediaCentral's position as the voice of alternative publications as established through its legacy outlets NOW Magazine ("NOW") and the Georgia Straight ("Straight"). CreatorNews will function as a global aggregator of top alternative news and content while CreatorStack will be a platform to curate paid newsletters published by independent journalists and bloggers under a shared revenue business model. The new digital platforms will focus on established areas of interest among alternative publication readers including: Politics, Arts, Culture, Film, Comedy, Music, Books, Urban Living & Real Estate, Food & Drink, Events, Lifestyle and Adult Entertainment.
[[MediaCentral ended up doing a bait-and-switch on this proposal. CreatorStack is a separate enterprise from MediaCentral and is privately owned. The owners haven't been identified. The relationship between CS and MC has never been fully outlined.]]
A second key element of MediaCentra's strategic plan is to embrace and enable omnichannel content creators on both existing publications and new platforms like CreatorNews and CreatorStack. The Company is focused on identifying leading journalists, podcasters, video producers and bloggers to produce content across MediaCentral's publications, web sites, web-enabled mobile sites, newsletters and social media feeds in addition to its existing award-winning editorial team.
"We face the same challenges today as every media company with the exception of a handful of highly successful global media organizations," said MediaCentral President Kirk MacDonald. "If we don't find ways to rapidly increase the depth and range of our content and the scale of our audience, we are living on borrowed time. Relying only on traditional media advertising revenue streams is a death sentence. CreatorStack and CreatorNews will introduce new readers to MediaCentral by tapping into leading global content creators. We anticipate that this will open up significant new streams of revenue for the Company."
[[This is just an astonishing set of comments from a supposed company president. "We are living on borrowed time"? "Death sentence"? How did these comments go into a press release? This should have been a clear indication that Kirk was not the right person to lead anything. What he needed to do was just sell the damn ads. Instead, the poor wretch thinks he's a media industry guru. Same problem he must have had at the Toronto Star, one imagines.]]
MediaCentral also intends to rebrand both its cannabis digital magazine CannCentral and its adult entertainment platform Toronto Adults including introducing enhanced user experience features such as ecommerce and streaming video. The Company anticipates announcing the new brand names of both platforms in Q2, 2021.
[[CannCentral was never rebranded. It is exactly the same as it was in Q1 2021. Toronto Adults appears to be defunct. And, by the way, this 2021 strategic plan press release is not included in the MediaCentral corporate archive.]]