The Coupon BureauQ1 soft launch - Q3 national. Q1 ends March 31st. Translation: In the next 2.5 months, we should see a national retailer (like Walmart) begin using the new coupon standard in a limited way. Maybe they'll try a few pilot stores. Then, using that to address any potential issues, they'll roll it out nationally in Q3. Just goes to show you just how slow enterprise moves...