WHY TOKYO SMOKE WILL GET CRUSHEDI don't know how aware people are, but there are now numerous Tokyo Smoke locations that are now struggling or completely under water and losing a lot of money. Why? The reason is simple. Tokyo's pricing model is COMPLETELY out of touch with realitity, much like their parent Canopy.
Tokyo went for the high-end look and feel, which costs a lot. This is turning out to be a complete miscalculation of the market, which is now VERY aware that everyone sells the exact same product. And in this emerging climate of monsterous inflation, people are paying more and more attention to price.
You can absolutely see how out of touch they are on pricing for yourself. Go to the following website hibuddy.ca Set your geographic location to Toronto, or greater Toronto (or wherever you want that has a Tokyo location too.) Now put in whatever flower you want. Scroll through the pricing, and you'll see what I mean, with Tokyo consistantly vastly overpriced.
Here'ss a few examples:
7 Acres Craft Orange Tinge 3.5 grams:
Canna Cabana: $37.87
Tokyo Smoke: $55.00
Pure Sunfarms Pink Kush 28grams
Spiritleaf 103.95
Tokyo Smoke 149.00
Note again, this is for the EXACT SAME product.
I encourage everyone to try the site (no signup or anything), and put in whatever product you want. You'll see the same thing. When you choose your product, the website instantly gives you pricing from lowest to highest. In many case, you have to scroll down multiple pages to even find Tokyo Smoke.
This type of tone-deaf marketing/pricing behaviour of Tokyo is completely in line with the same tone-deaf understanding displayed by Canopy. It's simple folks. THEY JUST DON'T GET IT.
Well there is a price to pay for "not getting it". In this emerging economic climate, imho Tokyo Smoke is going to get crushed, as is Canopy. Again, go to the website and try it yourself. You'll see that Tokyo Smoke/Canopy are completely out of touch with reality.