Decibel Cannabis Company Inc V.DB

4th Consec. Qrdr w/t Record Market Share

[Blackberry5]

PreRoll/Ontario market share on the verge of explosion imo...housed in glass tubes too.

Decibel Announces a Fourth Consecutive Month of Record Market Share and Provides an Operational Update

Canada NewswireMar 14, 2022 8:00 AM EDT

CALGARY, AB , March 14, 2022 /CNW/ - Decibel Cannabis Company Inc. (the "Company" or "Decibel") (TSXV: DB) (OTCQB: DBCCF), a premium cannabis producer, is pleased to provide an operational update with respect to its capital projects and announces its fourth consecutive month of record market share in February.

"With our capital projects having achieved key milestones, it is a testament to our commitment to quality products, which continue to drive strong growth in market share" said Paul Wilson , Chief Executive Officer of Decibel.

"As these strategic investments come online, we anticipate operational efficiency gains that will enhance gross margins and drive growth in our bottom line." added Mr. Wilson.

Market Share Summary

	Nov. 2021	Dec. 2021	Jan. 2022	Feb. 2022
Canada 1	3.3%	3.4%	3.6%	3.8%
Major Markets 1	4.0%	4.2%	4.3%	4.6%
Ontario 1	3.1%	3.1%	3.2%	3.3%

Market Share in Decibel's Major Markets 1

• Record 4.6% recreational market share in Decibel's major markets in February
  • #1 brand in premium flower & pre-roll sales with a 9.3% market share 2
  • #5 LP in pre-roll sales with a 6.2% market share
    • #3 LP in Alberta with a 9.8% market share, where the Company is furthest developed with its infused pre-roll product launches
• 4 brand in concentrate sales with a 7.3% market share
• #2 brand in vape sales with a 12.5% market share

National Market Share 1

• Record 3.8% recreational National market share in February
  • #1 brand in premium flower & pre-roll sales with a 7.6% market share 2
  • #7 LP in pre-roll sales with a 4.9% market share
  • #4 brand in concentrate sales with a 5.8% market share
  • #2 brand in vape sales with a 12.4% market share

Ontario Market Share 1

• Record 3.3% recreational Ontario market share in February
  • #2 brand in premium flower & pre-roll sales with a 6.6% market share 2
  • #9 brand in concentrate sales with a 3.5% market share
  • #2 brand in vape sales with a 11.7% market share

Link to Decibel's Investor Presentation

1	HiFyre Retail Analytics, Licensed Producer Sales over Time Nationally and in BC, AB, SK, ON, November 1, 2021 – February 28,  2022. Decibel's Major Markets consist of BC, AB, SK, ON.
2	HiFyre Retail Analytics, Premium flower and pre-roll market defined as flower products sold more than 20% above average selling  price per gram.

About Decibel

Decibel is uncompromising in the process and craftsmanship needed to deliver the highest quality cannabis products and retail experiences. Decibel has three operating production houses along with its wholly owned retail business, Prairie Records. The Qwest Estate inCreston, BC is a licensed and operating 26,000 square foot cultivation space which produces the widely championed, rare cultivar-focused brands Qwest and Qwest Reserve, which are sold in six provinces across Canada . Thunderchild Cultivation, is a licensed and operating 80,000 square foot indoor cultivation facility in Battleford, SK . The Plant, Decibel's extraction facility, in Calgary, AB has 15,000 square feet of Health Canada licensed extraction and product development space. This production house will fuel the growth of our brands Qwest, Qwest Reserve, Blendcraft, and General Admission, into new and innovative product formats like concentrates, vapes, edibles and beyond.