Hey, kid! So you want to own a media company...One thing to keep in mind would be to steer clear of anyone who describes their role as a "Media Strategist." If you ever see or hear those words, quickly end the Zoom call, or throw the person who spoke them out of your office or Java Joe booth.
One surprisingly common mistake that occurs is expecting someone to fill a senior position in revenue generation (ie, ad sales) and having that person reveal that they see their role as more of a Media Strategist.
What they may be actually saying is they never had any intention of doing the job you thought you hired them to do. They may attempt to keep you distracted through the use of vernacular, and dropping obscure names and exotic references that you won't understand. They might make every effort to steer you into speculative side projects that have nothing to do with your core business. Ultimately, they might encourage you to transition into a babbling fool looking out the expensive ruins of the business you agonizingly built.
So, how do you tell if you could be in proximity of a Media Strategist? Look for these tell-tale signs.
1. Check their
social media feed. If they are opining about everything in the world and never once mentioning your company or the work you're paying them to do, you might just be dealing with a Media Strategist.
2. How does the person describe their job on, let's say,
LinkedIn? If they mention a bunch of stuff that doesn't have anything to do with their job at your company, and don't even acknowledge they work for you, that might be an indication you've got a Media Strategist on your hands.
Please join us again next month, when we will try to answer the question, "What do I do if I discover a Media Strategist in my company?" Until next time, enjoy the show.