Drone Market Expansion DriversDraganfly was among the drone companies that pioneered the recently completed drone race in Las Vegas, US. The decision of drone manufacturers to venture into sports introduced new consumer and market dynamics to the sector. The first critical merit attained from the above sporting event was the increase of awareness regarding UAV products within the US population. Moreover, drone racing opened a new consumer avenue for UAV companies that converted a considerable population segment into drone entertainment consumers. As such, drone racing created a new revenue silo for the event participants.