RE:Cinema product Although i like your enthusiasm, i would like to be specific on my thoughts, i think the new product is not (!) especially for cinema's, it will be a product of smaller dimensions to be in use at tradeshows, fairs and in retail stores.
But since the CinemaCon is a fair where Arht would like to attend this year, it would make perfect sense to introduce this new product (which is a product especially for fairs) there ;-)