Naturally Splendid Enterprises Ltd V.NSP.H

National Food Service Broker Agreement With Tri-Elite Market

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by @accesswire on 22 Apr 2022, 05:46

Naturally Splendid Announces National Food Service Broker Agreement With Tri-Elite Marketing

    

VANCOUVER, BC / ACCESSWIRE / April 22, 2022 / Naturally Splendid Enterprises Ltd. ("Naturally Splendid") (TSXV:NSP)(OTC PINK:NSPDF)(Frankfurt:50N) is pleased to announce the Company has executed a National Food Service Broker Agreement with Vancouver based Tri-Elite Marketing Ltd. (Tri-Elite), to market the Company's plant-based entrees, Plantein^TM, across Canada.

Tri-Elite will focus on securing food service listings across Canada for the Company's extensive line of plant-based, meat alternative entrees. Tri-Elite will be participating with Naturally Splendid at the Canadian Health Food Association (CHFA) trade show this weekend, April 23^rd and 24^th, promoting the Plantein^TM line to its many existing clients and looking to make connections with new opportunities. Industry experts consider the CHFA trade shows the number one source of presenting new products to retailers doing business in Canada.

Tri-Elite Marketing Ltd. was founded in 2000 servicing western Canada initially. In 2003, current President Aggie Christopher, joined Tri-Elite as a partner bringing her extensive experience, relationships and distribution background to the company. In 2009 Aggie assumed full ownership of the company and its direction, expanding Company operations across Canada.

In 2018 Tri-Elite stepped into the national arena hiring territory managers for eastern Canada solidifying strong representation coast to coast. The Company has over twenty (20) full-time sales representatives across Canada dedicated to servicing Tri-Elite clients and expanding their distribution. The company has been built on hard work, loyalty, trust and finding the best sales candidates in each marketplace. Tri-Elite has been truly fortunate to have hired some of the best talents in the Food Service Industry and that has been the key to the success of the brands they represent and in turn, Tri-Elite's success.

Tri-Elite President Aggie Christopher states, "Tri-Elite Marketing is a partner for the future, with lofty targets and goals to provide premium service for our business partners supporting them to build their business and ultimately succeed. Consumers are demanding plant-based products more now than ever before and we believe this category will continue to grow. We deploy a very strategic game plan with goals to grow our vendor partner's business, while in turn continuing to build Tri-Elite Marketing to be the strongest and most focused brokerage company in Canada. We look forward to implementing the systems and processes we've developed over our decades of doing business that have proven to be successful and look forward to working with the Naturally Splendid team to make the Plantein^TM brand a sensation in Canada."

Plantein^TM is the brand name for Naturally Splendid's line of plant-based entrees (www.plantein.ca). Naturally Splendid has an exclusive manufacturing and distribution agreement for an extensive range of plant-based entrees with Flexitarian Foods Pty. Ltd., a division of Australia's largest plant-based manufacturer. The current roster of entrees that Naturally Splendid has initially launched under the Plantein^TM trademark, include a plant-based; Burger; Crunchy Burger; Crumbed Tenders; Sweet Chili Tenders; Nuggets; Schnitzel (cutlet); Garlic Kiev; and a Phishy Filet.

Naturally Splendid CEO Craig Goodwin comments, "We are very pleased that our initial Plantein^TM launch and subsequent rollout strategy is being supported by an organization as successful as Tri-Elite Marketing. Their understanding and achievements regarding product launches and national distribution will significantly benefit our sales and distribution strategies. We look forward to working with the Tri-Elite team with our most exciting product launch to date."