RE:RE:Neuenergy SamplesPartially true about the marketing, at least in North America mostly we could say. In Japan we don't know all the details but there is a bit of a marketing campaign with the wholesale/retailers. There have been several different shipments what looks like steady, sustained and incremental growth. If a big order from Japan materializes that could be a definite signal of marketing success. Some of that revenue stream could be diverted to marketing NU products in N.A. in the near term.
ThatBigGinger wrote: Like I was saying about university/college fairs as well, its likely the only way somebody will try it is if its a sample at a booth or added to a gift bag etc. There is absolutely 0 marketing done for this product anywhere and I have no idea how the company expects any success by word of mouth only.
Theres currently 0 reason why an energy drink user or coffee drinker would venture down the health food aisle at a grocery store or stray from the cooler at their local gas/convenience to find a tiny orange stick with no real flash that they may or may not like. The product doesnt sell itself. Getting it into stores is one thing (that already seems to be impossible for them to do in any timely fashion) but getting it into the hands of customers who are not seeking it out specifically is the only chance for real success.
Glen never answers questions about marketing Neuenergy, EVER. Time for a new marketing manager or new CEO? IDK. This is supposed to be their flagship product and it does nothing but burn holes in our profitability sitting in storage at ANB warehouse or something. Germany seems to be doing things right why cant ANYBODY in the north american market figure their SHT out and get this selling. And please please please dont use washed up tennis stars or terrible hockey players again