RE:They should buy back shares "IF" they realistically anticipate sales/profit growth in the coming few quartersand do not have a current acquisition target than a "Buy-Back" could be useful for SP stabilization.
Moreover, it could provide the company with a means to encourage an equity investment without excessive dilution.
Idle cash does little for them unless they see a near term need for it until cash flows improve.
https://www.investopedia.com/ask/answers/042015/why-would-company-buyback-its-own-shares.asp
Would be nice (though definitely idealistic) if Cloud were to define a couple of options and recommendations to place in front of shareholders, then put it to shareholders for approval at a Special Shareholders Meeting.