RE:I buy A shares rather than B sharesThe dual share structure is about control of the company and not about ownership of the company. Given the intrinsic value of the shares are exactly the same, I have no idea how you would explain better treatment for owning A shares versus B shares. Also keep in mind the family does own a lot of B shares as well. Any new number of B shares issued or retracted has to be reflected on the As.
My thoughts are that loosing the C Series was a very HUMILIATING & HUMBLING occurance for the family. It simply came down to either loosing the whole company (chapter 11 plus) or loosing this great airplane.
I believe much of the decision to pursue the (grandiose with hindsight now) C Series project was based on the fact that Bombardier had a tremendous success with its Regional jet, eventually selling 2,000 +. (by the way servicing them now is good revenue).
Despite much criticism from the markets at the time for as a highly leveraged company, the RJ eventually became an enviable success. Laurent Beaudouin in the late 1990s had an enviable track record.
My point is the family not only has $$ skin in the game with a considerable number of common and
preferred shares, but is aiming now to make the last division of the company private jets another success and recoup at least some of the family's business reputation. It's not often to see insiders own more than 10% of a company.
GLTA