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Fire & Flower Holdings Corp FFLWF

Consumer Cyclical Specialty Retail Cannabis
Fire & Flower Holdings Corp. is a Canada-based technology-powered, adult-use cannabis retail company. The Company's principal business is the operation of a fully integrated cannabis consumer technology platform, supported by a fulfillment network of retail stores and delivery to cannabis consumers. The Company's segments include Retail, Wholesale and Logistics, and Digital Platform. The Retail segment sells cannabis products and accessories to the adult-use market in provinces where the sale of cannabis by private retailers is legal, and operates under retail banners Fire & Flower, Friendly Stranger, Happy Dayz, and Hotbox. The Wholesale and Logistics segment distributes and delivers cannabis products and accessories. The Digital Platform segment develops digital experiences and retail analytical insights. The Company owns and operates cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and the Yukon territory.


GREY:FFLWF - Post by User

Fire & Flower Holdings Corp > Fire & Flower Sees CEO Replaced By Couche-Tard Executive
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Comment by Oldweedon Jun 02, 2022 12:15pm
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Post# 34726780

RE:Fire & Flower Sees CEO Replaced By Couche-Tard Executive

RE:Fire & Flower Sees CEO Replaced By Couche-Tard Executive
AwareInvestor wrote:
Alimentation Couche-Tard appears to have had enough of the continuous losses being posted by Fire & Flower Holdings. Similar to a move conducted some years ago by Constellation Brands when they replaced the head of Canopy Growth, Couche-Tard too has now placed its own executive within the CEO role.


I see this as a very good sign of CT doing their final DD by parachuting their trusted exec in control of FAF and prepping for some scale. The move to oust Trevor is a definitve sign they did not see the need to keep in on in an advisory role ( and why would they). CT are the experts in retail on a global scale, this is not Trevors wheel house. Now that CT has the wheel decisons regarding growth will happen quickly as the money will flow faster from CT as required. (trusted exec). 
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