A Leader knows the OpticsOf Selling shares at the low prices when he Talks hope for higher prices. This 85 000 share sell is a not so subtle hint to retail investors. As a CEO he HAS to beat the hope from but his ACTIONS say " get the hell out". The captain of the Titanic had to say " everyone stay calm we will all be OK." to avoid panic but he knew he was going down. Look at ACB Cam Battley and Terry Booth as CEO they sold at $ 12.00 last year when they were still beating bullish sentiment. They SOLD ahead of the retail who stilll believe at $ 2.00.