Sobey's Empire Co. (EMP-A.TO), which owns several grocery brands including Sobeys, Safeway, Foodland, IGA and Freshco, announced on Tuesday that it is now a co-owner of Scene+ and will launch a new loyalty program tied to the brand.
"Evolving our loyalty offering is one of the final building blocks of our transformation strategy at Empire," president and chief executive officer Michael Medline said in a statement.
"Coupling Scene+ with the investments we've made in technology, data and personalization will push the customer experience in our stores to new heights.