The Menthol Ban & TAATs Unique Position 🤑I wouldn't be surprised if BT bought a piece of TAAT in a very near future with the aim to roll out the beyond tobacco concept just about everywhere in the world. And this could all be because of the upcoming menthol ban. Sooner or later BT will want to buy TAAT but this ban could pave the way and actually be good for both TAAT and the BT that buys in. They will then, unlike their competitors, have an alternative menthol cigarette to offer.
Starting with California and L. A. The success with TAAT Menthol will be huge... and there would be no real competition after the ban. The Menthol tobacco smokers of today will simply love TAAT once they try it. That would be a pretty unique market position in that category.
Who knows, maybe Setti is working on such a deal while we speak;)