RE:RE:RE:SnippMEDIAAm in this and stay in this for the every reason you have outlined in your last para. They don't do stupid short term share driven actions but are trying to build fundamental value in a way few smaller and definitely even fewer venture/otc companies do. While it might all blow up I think the odds are really in their favor. The media side is something they have talked about a lot. They do these programs with big spending brands but don't do any media for them. They run the entire program so not a risk to say let me run a bit more of the same program. Also look at this Tom guy. Seems like a super star with exits under his belt. More grey hairs to the table can't hurt.