RE:RE:RE:RE:RE:Undervalued?Here's my take:
The playing field has changed for SHOP since 2019:
1) As others have mentioned arleady, two words: Amazon Prime
Correct me if I'm wrong, but isn't Amazon's expansion of their Prime service designed at least in part to take away as much of SHOP's market share as possible?
2) Was the $2.1B Deliverr acquisition a shrewd move by SHOP to go toe-to-toe with Amazon in the small-to-medium size business segment of the market, or an overpriced Hail Mary pass. In other words, can SHOP + Deliverr compete with Amazon + Prime....? Would it have been a better idea to just contract out the services Deliverr provides with Deliverr itself and/or another company instead of paying over $2B to absorb it whole?
3) Borrowing costs and inflation are going up, so SHOP clients will likey be more price-sensitive than ever. Amazon likely has the clout to simply cut prices for their services to a point where they'll take the short-term loss to win over SHOP clients. If they do, can SHOP match or beat those prices and/or offer services that Amazon can't match....?