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Choom Holdings Inc CHOOF

Choom Holdings Inc. is a Canada-based retail cannabis company, which is established as store networks in Canada. The Company’s Choom brand is inspired by Hawaii's Choom Gang, a group of buddies in Honolulu, who loved to smoke weed or, as the locals call it, Choom. The Choom Gang pursued a ‘live in the moment’ lifestyle and their energy has helped shape the Choom culture, which is rooted in the shared belief of cultivating time with friends. The Company is focused on delivering an elevated customer experience through its curated retail environments, offering a diversity of brands for Canadians across a national retail network. The Company operates through two segments: Retail Cannabis and Corporate Operations. The Company’s business strategy is to build retail cannabis chains, with locations across Canada in the provinces that allow for private retailers.


GREY:CHOOF - Post by User

Post by CANNABISCANADAon Jun 24, 2022 8:38am
332 Views
Post# 34779680

One would have to read into this

One would have to read into thisIf Aurora is closing locations inorder to save money (RESTRUCTURING) laying off 20% of their work force but loans Choom the money to stay afloat One would have to ask himor her self WHY?..................
 2 MIN READ  •  BY MICHAEL BERGER
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Less than a month after Aurora Cannabis Inc. (Nasdaq: ACB) (TSX: ACB) raised $172.5 million for general corporate purposes, the Canadian Licensed Producer (LP) fired 12% of its workforce as part of a global reorganization cost cutting initiative.

During the last two years, the Canadian LP has closed several facilities to cut costs and we are not surprised by the decision to fire part of the workforce. After Aurora Cannabis released third quarter financial results, the management team said the restructuring strategy should result in approx. $70 to $90 million of cost savings.

Earlier this year, Aurora Cannabis closed three facilities to lower costs and we believe the strategy has become a normal trend for the business. One of the facilities that were closed accounted for 13% of the company’s global workforce and we expect to see additional facility closures in the back half of the year.

The Canadian LP’s management team believes the restructuring of the company will allow it to operate in a more flexible manner. In future quarters, we will be monitoring how the strategy impacts the company’s profit margins and believe our readers should be aware of this metric. During the third quarter conference call, the leadership team said it was highly focused on becoming profitable which is goal that every Canadian LP seems to have.

2022 has been an especially challenging year for Aurora Cannabis and we do not expect the trend to change in the near-term. The stock has fallen almost 80% from its highs in January and several broker-dealers have lowered price targets on it.

Although we are favorable on the management team’s plans to make the business profitable, the company has already gone through several restructurings and is still not profitable. From closing facilities to repurchasing convertible notes, Aurora Cannabis is doing anything it can to cut costs and we will be monitoring how the market responds to the changes.

Going forward, we will remain on the sidelines with Aurora Cannabis and continue to prefer other operators to it. If you are interested in learning more about the embattled Canadian LP, please send an email to support@technical420.com with the subject “Aurora Cannabis” to be added to our 


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