RE:RE:Article on Air Miles Hi Flamingogold. I was not surprised that Sobey's dropped air miles. I was collecting these miles but changed to the President's Choice reward program at Super Store and Shoppers. I earn $750 to $1,000 tax free every year in free groceries using their app and credit card.
I think the Air Miles program will be flat going forward unless DIV can figure out a way to reposition it and make it more attractive. But it is difficult to change the public's perception of the program once a negitive bias has set in.
Anyway it should not be a huge hit to DIV. But it does show that DIV needs to add a couple more new businesses to their line up.