RE:This one is on sale.....Yes. I own SOU. I agree with all this data and target information. But, if there are more sellers than buyers the stock price will go down. This is not the big board where there is constant institutional buying. It's not like the markets program a price into a computer based on the financial information, fundamentals and speculation. There needs to be constant physical buying of the shares in order for the price to go up. Another point to remember is selling always wins if there is not consistent demand or buying of any stock because it's safest and easiest for people to just go to cash than to stress out waiting for a stock price to increase.