TRIP: Another Pump To Short OnTRIP pays Wiz Khalifa to participate in project to try and save itself copying WEED's old strategy. Investors don't value that angle anymore and just see it as lipstick. A few years ago HIP did the same thing and they ended up burning so many investors and insiders that HEXO bought it for Pennie's on the dollar. HIP even had more cash on hand than TRIP as well.