RE:Blizzy silent as the grave nowya the fact his previous businesses failed isn't necessarily a deal breaker. Sometimes it can provide motivation for a founder on their next venture. Puts a chip on their shoulder. And APP was worth the risk.
The point where I knew there is a bigger problem with Sen and the likelihood of another failure here was when everyone else part of Sproutly with experience in the CPG world was being driven out. All to satisfy this man's ego no doubt.