RE:Great read on the BioSteel deal. Also, maybe I am wrong. But the revenue that this deal is going to generate, even at a modest amount of 10% of the 1.4 billion mentioned in the article is like 100 million a year conserveratively. The entire sports drink industry generated 8.2 billion last year in 2021.
Gatorades annual revenue is 2.6 billion.
And I guess no one really questioned why CGC was upping BioSteels points of distribution to 53k by the end of the year? This is why.
Is it also possible that the path to profitability will still be in 2024, providing this new increased revenue potential. Can they establish a new timeline? I'm asking this honestly because when that timeline was given, no one knew about this deal (publicly) and it was based on "the then BioSteel" numbers current climate etc etc.
and I'm sure they paid a pretty penny for this, but BioSteel revenue increased 56% in 2022 to like 45 million.
anyway, my random thoughts for the night.