RE:Canopy Growth …WEED.tsx is Breaking Out I don't know if it will bring the whole cannabis sector up, but certain cannabis companies will certainly start moving up. As the cannabis bullrun is long past, I believe only the companies that are actually doing something should see new investors taking a position. Hertiage is definitely in the category of cannabis companies that have survived the downturn and have become profitable. The weaker ones are being weeded out (yes, pun intended).
So as mentioned by another poster it's time for them to get in gear and start advertising this company by perhaps getting in on some interviews as suggested. However, I would think the institutions already know who the stronger cannabis companies are or which ones have the potential to rebound.
In addition to the above, Heritage is also connected to a major LP with the #1 leading market share for sale on its medical platform. Now they don't mention who the major LP is, but all this should have Heritage moving up. I think a major concern for institutions is always a company's debt, so I think that should be a priority for Heritage to address going forward as they reach consistent profitability. However, Heritage and its assets far exceed their liabilities, so it shouldn't be too much of concern for an institution picking up shares for an investment.