Building trust in the markets. Dom has talked about building trust in the markets since IPO, clearly this strategy has not worked thus far. Domenic has talked about turning the company into profit mode in a bear market though the company refuses to release the July TTV #s.
Clearly the strategies of Dom and Banxa are not working to build any interest of institutions or retail investors in the public stock, now at an all time low. Every investor that bought today or before is at a loss. The company's strategy of not communicating its B2B partnerships to the market has not appealed to anyone as new partnerships have had a negative affect or zero positive price movement for the stock. IMHO the company needs to lose at least another 30% of its employees to get anywhere near profitably 150 employees is too many in this type of environment.
The focus on NFTs is a complete turn off to investors and I don't see how scraping at loss making transactions of NFTs is appealing to the company let alone consumers or investors. I commend the company for making a move into the American market with a USA CEO and applying for its money transmitter licenses although for a company that's been around since 2014 a little late IMHO.
The company needs to do somthing differently than it has been because if it doesn't change course the from a investment standpoint it will never ever appeal to retail or institutions. They will need to raise money within the next 12 months at this rate so they need to get the value of the stock up before diluting every current shareholder that is sitting a a loss now further driving that nail of mistrust into there own coffin.