Say What ........ ?My 1st reaction this morning to the NR was Say Whaaaat? But I did a little reading. Influencer marketing was worth just over $1 billion US in 2016. It's expected to be over $14 billion US in 2022. Influencer marketing is projected to have a CAGR of over 30% through 2030. Well, now I can see where this can go. This is focussed at a young to mid-life demographic which is focussed primarily on digital information access via smart phones and tablets. So adoption and growth make sense. Coupled with the ability for the Influencer to monetize digital coupons (paid after coupon distributed and used), I can see this being adopted as a Standard for Influencers. (as an aside, can you believe what these people earn?). It just might be lucrative.
Cheers, jdfm22