DM EVS - Mobile and Fixed chargersThis my understanding of how their EV vertical will work based on information DM has shared.
DM EVS has two business models: Their mobile EV charging service and their fixed EV charging stations.
Mobile EV Charging
They will have monthly subscribers for their mobile EV charging service and will be able to get roadside assistance through DM EVS's App. DM is going to start the rollout with their mobile EV charging with used car dealers, insurrance and travel agencies in the form of a business to business subscribed revenue model. They will also provide service for film companies, festivals and outdoor concerts and will have other plans and services for customers.
Fixed EV Charging
DM EVS will install, operate and maintain its own charging stations and share charging profits with some store owners and business owners who provide installations and buildings. So DM will start their own charging network first and then if they feel it is the right business move they can share information with other companies' networks. This is the current trend and is considered a win-win strategy for all charging network companies. It's believed that more and more companies will have App's that share information about different EV charging stations. DM EVS will be able to this type of collaboation with a shared platform in which they would also share an appropriate percentage of revenue with operators. However, I believe DM EVS's app will already have a payment system for different chargers.
DM EVS's App
Most companies operating EV charging networks use their own apps to inform customers of charging stations and payment. This has become very inconvenient for customers. DM EVS's app will give the customers information on all the charging stations near to them including the charging stations of other companies. It is my understanding that DM customers will receive a 10% discount if they use a DM EVS charging station. So DM EVS is preparing a system which will allow both DM EVS members and non-members to use DM's chargers and network at any time and pay with their cards. Customers using the DM EVS app in the near future will also receive a battery condition and diagnosis of their electric vechicle and other deeper services.
I can certainly see why Marshall is very excited about the EV vertical and the revenue it can generate.