Another Great Revenue Generator with Green Shields
Kits Eyecare begins offering same-day delivery
2022-09-14 11:19 ET - News Release
Mr. Roger Hardy reports
KITS LAUNCHES SAME-DAY DELIVERY
Same-day delivery is now available in Vancouver and across the lower mainland on over 70 per cent of products available on the Kits Eyecare Ltd. website. Prescription eyeglasses and contact lens orders received before 12 p.m. are eligible for delivery the same day.
Additionally, orders across Canada and the United States, an optical market estimated at over $45-billion, are eligible for next-day delivery. This best-in-industry delivery is possible due to Kits Eyecare's state-of-the-art, largely automated, onshore optical lab, which manufactures customized prescription glasses in Vancouver mere minutes after an order is placed.
"We believe that vision is time-sensitive, and non-discretionary," said Roger Hardy, chief executive officer of Kits Eyecare. "When you need to see you can't wait for weeks while your glasses are made or contact lenses are sourced from third parties and then delivered from labs located offshore. That's why we invested in our state-of-the-art, high-volume eyeglasses manufacturing facility, and maintain one of the largest contact lens inventories, right here in North America. On behalf of our customers, we'll continue to expand our same-day delivery, and our next-day delivery to all points from New York to San Francisco and everywhere else in the U.S. and Canada."
Kits Eyecare's same-day and next-day service has also been rolled out to its Green Shield Canada (GSC) customers. The company's first-of-its-kind partnership with Green Shield Canada's 4.5 million plan members launched recently and has demonstrated strong early traction. The platform allows members to order directly from their member account using their benefits plan, reducing out-of-pocket expenses and improving overall customer experience. Kits believes that health care providers will continue to seek modern, cost-effective solutions for their patients, and that underserved health care markets like optical will increasingly move to custom-built integrations such as the Kits and GSC platform, which connects millions of patients directly with the right onshore optical solution for them.
Kits will continue to release new benefits like same-day and next-day service to the over 740,000 active customers on its Kits platform, a base of recurring customers that is growing at over 1,000 new members a day. The company's active customer base represents approximately 70 per cent of Kits revenue, with lifetime value and retention rates that exceed the industry.
About Kits Eyecare Ltd.
Kits is Canada's largest direct-to-consumer digital eye care platform providing eyewear for eyes everywhere. It offers customers access to a vast selection of contact lenses and eyeglasses, including itsr own exclusive Kits designed products, as well as a robust suite of on-line vision tools. The company's efficient digital platform, backed by its industry-leading manufacturing and designs, removes intermediaries and enables Kits to offer great prices and deliver made-to