RE:GEOI did pick up on the 2 oz energy shot sku. I don't know if that's our answer to a rtd cannabinoid infused beverage which I have been betting heavily on especially for the US marketplace.
Governments are not willing to do the work to pave the way for a new vice industry, despite the health benefits over traditional beverage alcohol.
Canopy Growth plunked down heavily and I'm thinking that their beveage partner Constellation has a lot to do with that because they saw their soft alcohol offerings as losing significant share to cannabinoid infused but they really need to swing the doors open so they can be served in regular drinking venues like bars and lounges to really hit their stride. There in lies the problem, I think because politicians are worried about those big political donations from beverage alcohol.
Canopy is also building bricks and mortar in New York which I figure has a bottling line in it in waiting for when the US pot laws take the criminality out of it and level the playing field with alcohol.
I never thought Germany and Japan would get there first but the Republicans and Democrats are neck a neck in their upcoming US midterms and both have flirted with pot legalization or at minimum decriminalization which could be the starter gun for the biggest greenrush the world is going to see.
If they can't pull it together for a Federal legislation to legalize pot, it is still going to happen one state at a time but it would be so much easier to have Federal legislation that is the same for all States and also allow Interstate commerce as in being able to transfer cannabinoid skus across State lines.
I think companies like Neutrisci are on the right track moving away from smokeables and flirting with energy, health, peace and anti anxiety products. I'm in the same court as a lot of the beverage players that think drinks have a huge future and will be a dominant sku over smokeables and all of the paraphanelia that they require for more discreet styles of consumption like a nice adult flavoured drink, with a buzz or with cbd for a little pain relief served in your regular watering hole.
One of the political parties might want to get the benefit of fixing the legislation to get the edge on the competition.
It's that close imho.
glta and dyodd