RE:RE:RE:It is awfully quietThat's my experience as well Joey. I've posed several fundamental strategic direction question.s Crickets. That is totally out of character.
Did anyone see this on IRD's Linkedin page earlier this week (emphasis added)? Unfortunately the BIG news did not merit a 'news release'. Probably just fluff for the delegates at ITSWC. We’re excited to share some big news with you! After 40 years of helping the world become a safer and greener place, we’ve launched a new logo and branding to go with our new mission, vision, and purpose.
Our mission is to be the catalyst for ITS transformation in smart technology through excellence in service, an innovative portfolio, and customer-valued solutions. Our vision is to push the boundaries to be the world leader in Intelligent Transportation. And our purpose? Creating a safer, greener world enabling humanity to thrive.
We have always been committed to pushing technology boundaries and creating safer and more efficient roads for all users—and this is what lies at the core of IRD. We'll still go above and beyond to make sure everything is taken care of, no matter how difficult or challenging it might be!
That’s why we are so excited about this new brand. It embodies everything we want to be as an organization going forward.