Hologram Capsule from Headline Athens at TIF
For the first time Headline Athens presented the Hologram Capsule of ARHT Media Inc. to TIF, on behalf of DDB and PPC's client. Headline Athens accepted the challenge to bring to life the 3D Animation character My Energy Coach of PPC, who talked to the audience in real time and gave his advice on saving energy and its sustainable sources.
To achieve this, Headline Athens combined high-tech applications and transformed the body, movements and speech of an actor who was in a studio in a different location, into the image, movements and speech of My Energy Coach who interacted as an animated hologram with the people visiting the stand.
"Our new hologram technology continues to fuel our vision that began 7 years ago when we first introduced the Metaverse to the public with our ground-breaking acquisition, Avatar Portal," noted Headline Athens CEO and Founder Chris Manafas.
"With Facebook's official commitment to Metaverse, our vision for the future has been confirmed and so we have moved forward investing in what we believe will be the key point between digital and physical events, holograms." Headline Athens Commercial Director Maximos Yiannopoulos pointed out that "DDB and PPC have given us a great opportunity to push the limits of what is possible with this very new and developing technology".
https://marketingweek.gr/hologram-capsule-apo-ti-headline-athens-sti-deth/