CONSCIENCE
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an inner feeling or voice viewed as acting as a guide to the rightness or wrongness of one's behavior.
"he had a guilty conscience about his desires"
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I post this for the benefit of the insider selling crew to learn what the word means just in case the odd one may have a strange feeling in their gut and do not know what it is. Having said that I highly doubt not a single one of them do have a conscience , in fact they could care less.