Merit in new article of The Globe and Mail
https://www.theglobeandmail.com/business/adv/article-why-alternative-proteins-are-good-for-business-and-the-environment/
to get the connection to wamame
https://www.proteinindustriescanada.ca/news/from-start-up-to-international-player-wamame-foods-taking-canadian-plant-based-meat-alternatives-to-the-global-market