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CELLF v1.2
Launching during Q4 2022, CELLF v1.2 is the latest in Mikra’s innovation across its flagship line CELLF, the modern multivitamin for your cellular health. CELLF v1.2 advances three key objectives for Mikra:
- Expand Distribution. There has been significant inbound demand for CELLF from small, medium, and large chain wholesalers.... improvements are expected to facilitate CELLF’s future growing distribution on online marketplaces and bricks and mortar stores.
- Improve Customer Lifetime Value. Improvement in taste, package dispensing, and environmental consideration have all been addressed in CELLF v1.2. In this newest version, CELLF’s sachet system is fully recyclable and utilizes an “easy to dispense” technology so that a consumer can easily consume CELLF with one hand. Without effecting the delivery mechanism or adding any sugars, the Mikra team has dramatically improved the taste of CELLF which has been one of the key components of customer churn.
- Improve Profitability and Growth. Margins and distribution have been a key focus for Mikra, and with CELLF v1.2, product gross margins are expected to grow to over 65% primarily driven by increased order volume, as well as formulation and supply chain efficiencies. This incremental improvement on CELLF is opening more distribution opportunities within Q4 2022.